Digital marketing has become very important for those who deal with it, but also for those who deal with traditional marketing. In addition to guaranteeing a level playing field to grow companies of different sizes, digital marketing is much cheaper than traditional marketing.
Digital marketing, properly optimized, helps generate more conversions and improve revenue, facilitates engagement with the target audience, current and potential customers.
Check out the top 20 digital marketing tools you need to know.
Fotor is a revolutionizing photo editor and design maker. It helps you edit a photo or create a custom design by adding stunning filters, designs, and effects. Since marketing nowadays is becoming very visual, the best thing to do is integrate the texts with personalized and unique photos to help you overtake your competitors.
Visual marketing has become an essential aspect of marketing, especially in 2018. With consumers remembering 80% of what they see and only 20% of what they read, it’s no wonder it has become crucial for businesses to integrate visual marketing into their marketing strategies.
Canva allows users to use custom photo filters, manipulate text, create images from scratch, or use stock photos, designs, or background images and even provides different image sizes for social media networks, all with simple technology.
FlexClip is a handy digital marketing tool that offers several features to enhance your video creation and editing experience. With its intuitive interface and powerful features, FlexClip is an ideal choice for bloggers, website owners, and marketers. One of its key features is integrating AI technology, which adds a whole new level of convenience and efficiency to the video creation process.
Taking notes, images, and links visually and intuitively has always been challenging. Creatives, agencies, writers, and software developers can have a tool to improve their productivity. Many particularly appreciate the operation facilitated by dragging objects, even using the dedicated APP. The user interface helps keep track of your projects with to-do lists and schedule them however you like. Create your team in a collaborative space. Milanote is helpful for various users thanks to the personalization of each tab. If you have no experience with this tool, you can use hundreds of ready-made templates divided by sector.
This visual marketing tool allows you to create professional slideshow videos with music, different effects, and custom text.
LIST AND NEWSLETTER MANAGEMENT
Another useful digital marketing tool is OptinMonster. It has proved very popular in email marketing list building and is used by many bloggers and website owners. With several intriguing email opt-in templates, OptinMonster offers an easy-to-use interface that allows you to create email opt-in forms to boost conversions.
As a simple and easy-to-use email marketing automation tool, ConvertKit can help bloggers and businesses looking to grow their online audience create signup forms and landing pages from various templates on the platform. ConvertKit allows you to capture leads and send emails to users to turn them into customers.
With 1-click upselling, funnel building, and A/B testing capabilities, ThriveCart is an attractive shopping cart platform that can be integrated with Infusionsoft for payment collection on the website.
SOCIAL CHANNEL MANAGEMENT
With AgoraPulse you can manage all major social media accounts; Facebook, Twitter, Instagram, and LinkedIn. AgoraPulse allows you to schedule posts, measure social media activity, and engage followers with quizzes and competitions.
Traackr is a marketing platform that allows you to find influencers and analyze their social media profiles and connections to their interests.
Influencer marketing is a rapidly growing marketing strategy many businesses use to promote their brands, goods, and services and convert leads into customers.
Traackr is a great marketing platform to discover new influencers beneficial for your brand, optimize the relationship with them and offer tools for their monitoring.
Google Analytics is one of the most popular tools every marketer should know.
This platform allows you to access various reports, among which we mention: the origin of users and which marketing channels on the website are more effective in terms of leads, conversions, downloads, and sales.
Google Keyword Planner
It is a free keyword research tool that allows you to search and find a wide range of keywords and analyze them. Keyword research can then be used to optimize the website for search engines and Google AdWords campaigns.
Sitechecker is an all-in-one SEO platform. With its help, it is possible to conduct a quality audit and a detailed site analysis. Sitechecker’s functions will help you improve technical optimization and keep track of all changes made to your site. You will receive daily reports on the site’s position in search results and a step-by-step list of SEO activities to optimize your resource.
Google Analytics results and reports can be tricky to interpret. SEMrush, one of the most popular digital marketing tools, offers industry professionals a great opportunity to analyze Google’s organic and paid search results.
Feedly is a content curation tool that offers help in reading content from your favorite blogs or news sites, subscribing to any RSS feed, and most importantly, curating content for social sharing by being able to share directly from the Feedly interface.
Brand24 helps monitor and track keywords related to your business, mentions, and relates your business/brand to your competitors using many channels such as social media, blogs, and forums.
Hotjar allows you to analyze and understand website visitors’ behavior through visual maps obtained by recording visitor behavior: you can view heat maps, scroll maps, and click maps. This tool also allows you to access surveys to collect feedback that helps you understand visitors’ navigation paths on your site.
Buzzsumo is another tool that tracks mentions related to your brand, competitors, and relevant keywords.
However, Buzzsumo is best known for its exciting features that allow you to search and find content related to a keyword. Thus, you can discover popular and shareable content that is much more manageable.
This tool allows you to find new keywords related to your main keyword, and view the search volume and degree of difficulty in writing an article for your blog with your chosen keyword suggested by Ubersuggest.
This app – “to do list” – has collaboration tools and allows you to assign tasks to team members or with people you work with.
Todoist uses different colors for each project. You can also organize projects in any way with drag-and-drop in seconds.
Zapier, one of the best digital marketing tools, allows you to connect different online services and is a great tool to automate your marketing activities with triggers and actions.
The best way to avoid losing data is to use cloud storage to store your important files and documents online.
pCloud is a cloud storage platform with many other features that help organize files and folders, access all files from any device, allow different people access to files or folders to work together on projects, back up information, and stream music and videos.
The best content creation services are known to use cloud storage tools like pCloud to archive projects and allow team members to collaborate.
LeadPages is commonly used to create high-converting landing pages. It features a great choice of optimized templates. LeadPages allows you to invite people who visit your site for the first time to download eBooks, sign up or buy a book.
Although digital marketing is relatively easy to understand, optimizing and taking full advantage of it takes a lot of experience. The digital marketing tools mentioned allow you to make your life easier in your daily online activities.